Together is truly better.
⭐ It's a constant struggle for folks with type 2 diabetes to build better habits around nutrition, movement, and attitude. Getting tailored support helps guide the way. ⭐
Truly Together is a personalized (via quiz) content hub for new users of type 2 diabetes drug Trulicity. I contributed to writing sitewide copy, social ads, banners, and OLV scripts.
CREATIVE: PAT DUNHAM, JACQI BERMAN, YURI KIM
Here's the case study on Trulicity's impact, including performance results that prove the effectiveness of personalizing content for individual audiences, like 60% improvement in media engagement compared to the Business-as-Usual campaign.
In 2022 the Lifestyle Habits & Tips content (short, directive articles on Mindset, Movement, and Nutrition) migrated from the TrulyTogether microsite to Trulicity.com.
Facing psoriasis is about more than clear skin.
⭐ Taltz's claim of 100% clear skin is important, but folks with plaque psorasis (PsO) or psoriatic arthritis (PsA) need support that goes deeper: around self-image, social connections, and work relationships. ⭐
I helped launch My Clear Truth for Taltz: a mobile-first acquisition campaign personalized by mindset, not just disease state. We also created a downloadable PDF and OLVs spotlighting different flare-up scenarios and how understanding the triggers can help. The lifestyle-focused pages we added to Taltz.com received 28k unique site visitors with 16% converting to Taltz within 4 months of launch.
Obesity isn't a choice: it's a complex disease deeply impacted by hormones and genetics.
⭐ Enough judgment and speculation—let's get to the facts. ⭐
Zepbound is the first (and only) FDA-approved medicine for obesity. I led manuscript development and sourcing references for Zepbound's lifestyle pages, including What is Obesity & Excess Weight? and Weight Loss Tips.
